Add Storytelling to Your Department’s Tool Chest

May 18, 2017 — A powerful service technique, that is often overlooked, is the art of storytelling. In the May issue of Customer Communicator newsletter, J.N. Whiddon, author of The Old School Advantage, encourages frontline reps to practice this important skill. Rather than telling a customer how a problem will be resolved, Widden suggests telling the story of…To read more — login/sign up

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