Guide to Effective Listening


Your training package includes 10 booklets and 10 glancers, plus a downloadable leader’s guide, quiz, and certificates of participation. 

SKU: AG0006 Category: Tags: ,


Customer Service Training in Listening Skills.

On the phone or in person, listening is the single most important service skill. And while people assume they know how to listen, the truth is that listening is a technique, which most people will practice and refine throughout their careers.

Now you can give your team the skills they need to become effective listeners with this four part training tool.

Your package includes: student guides (hard copy or digital format), quizzes, certificates, and leader’s guide.

It’s a complete customer service listening skills training package.

Student's Guide

Guide to Effective Listening

The guide begins with the nine techniques needed for “service listening.” While many of these techniques come naturally, the key to becoming a better listener is to identify, understand, and practice them.

The second section covers the special issues encountered when dealing with challenging customers, those with foreign accents or communication difficulties.

There’s even a self quiz, which will help your frontline staff evaluate their current skills and pinpoint areas for improvement.

Read the table of contents and sample below to see how much useful information is packed into this brief guide.


  1. Introduction: Listening is a skill
  2. Listening self-quiz
  3. Becoming a service listener
    • Eliminate distractions
    • Listen with your body
    • Show that you are listening
    • Don’t judge
    • Keep your emotions in check
    • Don’t plan your response while the other person is talking
    • Don’t jump to conclusions
    • Ask great questions
  4. Working with challenging speakers
    • Look at your own listening abilities
    • Keep courtesy in mind
    • Find a key word
    • Ask questions
    • Take good notes
    • Ask for specific feedback
    • Interrupt politely when necessary
    • Recap before closing
    • Speak standard English
    • Know your options
  5. Avoid these three habits of bad listeners

Introduction: Listening is a skill

There’s a big difference between hearing and listening. With the exception of those with hearing impairments, all of us can hear — it’s just sound waves pounding on the eardrum. But to really listen you must actively take in what you hear, interpret it, and be able to act on it.

Whether you are working with a customer, client, or coworker, on the phone or in person, that type of listening is the foundation of good customer service.

The person who reaches out to you has an objective — a problem that needs to be solved or a question that needs to be answered. They may even have a secondary objective or an unspoken objective. It’s up to you to be able to interpret, question, respond, and take action.

But if you aren’t really listening none of that will happen.

One of the best ways to become a better listener is to practice service listening. This is where you make a conscious effort to not only hear what the speaker is saying but also to understand what the speaker is saying and how the speaker is feeling.

Most people use many of the service listening techniques without even being fully aware of it — they just come naturally. The key to improving your skills is to consciously use these techniques in every customer interaction. They will quickly become second nature and you’ll find that you can give every customer your full attention in the most positive, professional, and productive way. But before we present the service listening techniques, take the brief self-quiz on page 3 to learn where you may need to focus extra attention in the future.

Leader's Guide

Guide to Effective Listening

To help you get the most from your training materials, you’ll receive a copy of the Leader’s Guide. It will show you how to introduce the materials to your staff in a positive and motivating way. How to reinforce important points in the Student’s Guide. Plus techniques to keep the message fresh long after the materials have been distributed.

Best of all, you don’t have to be a professional trainer. The Leader’s Guide includes discussion topics, activities, trainer’s tips, and more.

Read the sample below to see how much useful information is packed into a brief section of this Leader’s Guide.

Activity 3: Focus on limited-English proficient customers

One area of special attention should be the final section of the booklet, which reminds readers to know their options when working with a customer who is not fluent in English or has communication difficulties. All staff members should know who they can call on if they are having trouble communicating with a customer. A simple chart showing staff names, their extensions and specialties will go a long way in easing communication and avoiding frustration for both staff members and customers.

It is the policy of many organizations to have a written language access plan. Key features of such a plan typically include a designated staff person, details on available language services, translation of certain documents, staff training, and more.

Creating this type of plan and staff position can provide a challenging opportunity for an individual or team.


Use these certificates to acknowledge significant learning and development, and to provide motivation to put new skills into action.

Certificates may be downloaded, personalized, and printed.


A brief quiz is included to ensure that students have retained the most important information and are ready to put it into action.

Quizzes may be downloaded and printed.


Guide to Effective Listening is guaranteed. We want you and your reps to use this valuable resource and put its ideas to work in your department. Then, if you are not 100% satisfied, you may request a full refund within 15 days.

About the Publisher

The Customer Service Group provides ready-to-use tools for customer service training and frontline motivation including a monthly newslettertraining packagesDVDs, and Customer Service Week celebration materials.